A few weeks ago we talked about the importance of establishing and maintaining a relationship with your customers and clients.
If you want your business to thrive, these relationships are your moneymaker. Investing in their development and longevity is how you will grow your business and increase your bottom line.
Once you’ve touched base and said hello, your job is to take the relationship to the next level by proving that you care enough about them to remember the details of their lives.
Every time you meet up with a client and talk to them, you will pick up new information about them. How many kids they have, where they’re planning to travel to for their next holiday, or what their wife does for work.
Each detail is valuable - a thread of connection that you can use to strengthen your relationship with your client over time.
And because these details are so valuable, it’s important to have a system in place that allows you to capture and retain this information, preserving it so that you can build profitable client relationships.
No matter the size of your business, a good Customer Relationship Management (CRM) system will help you capture all the important information about your clients and keep it for easy reference.
Better still, a CRM system is independent of the people in your team. If your main salesperson leaves, the business won’t lose its client relationships along with them – another team member can pick up the relationship from where it was at the last interaction.
Implementing a CRM system is about working smarter as well as minimising the risk to your most important investment – your clients – and maximising the return.
If you want to know more about how to use a CRM system to build loyal customer relationships and increase your bottom line, contact me today: firstname.lastname@example.org