A common trait of all trusted adviser relationships is that the adviser places a higher value on maintaining and preserving the relationship itself than on the outcomes of the current transaction, financial or otherwise.
At its core, trust is about relationships. “I will trust you if I believe that you’re in this for the long haul, that you’re not just trying to maximize the short term benefit to you in each of our interactions. Trust is about reciprocity: you help me and I’ll help you. But I need to know that I can rely on you to do your part, and that our relationship is built upon shared values and principles.” (David Maister, The Trusted Advisor, 2000).
Here at Genesis Business Advisers we don’t want our clients to be interested in us as a means to an end, as a destination for their own purposes; we want them to be interested in us as fellow-voyagers, people who care about us enough to go on a journey with us.